Square Peg Pizzeria was founded in 2019 in Glastonbury, Connecticut, with a bold yet simple vision: to be a special place that brings families and food lovers together over high-quality, innovative pizza in a space that feels like home. From the beginning, our goal has been to create a warm, fun, and casual dining experience—where every dish is crafted with the freshest ingredients and a whole lot of heart.
At the core of that vision is our simple motto: Be Nice! It is more than just a phrase on the wall—it is the spirit that guides how we treat our guests, our team members, and each other. “Be Nice!” is our way of saying that kindness, warmth, and respect are not just encouraged—they are expected. It is a mindset that defines how we welcome guests, collaborate in the kitchen, and build lasting relationships in every community we serve.
What started as a single neighborhood pizzeria has grown into something truly special. Today, Square Peg is proud to be the largest and fastest-growing pizza brand in Central Connecticut—and now in sunny Delray Beach, Florida, where we continue to share our signature flavors and welcoming spirit across all of our locations.
Our guests are at the heart of everything we do. We keep things fresh and exciting with innovative creations featured on our rotating Limited Time Only menus—crafted by chefs across our locations. In the evenings, we bring great local entertainment, and on Sundays, our famous bottomless brunches have become a weekly tradition. To show our appreciation, we reward loyal fans through our unique “Frequent Pie-er” loyalty program and always lead with the same message that started it all—Be Nice!
